If you want to boost your online sales, you need to make sure your customers feel safe while paying.

The check out page is a step that you should pay as much attention to as you can, as it is the last step before your clients make a final purchase. Simply said, your checkout page is where potential customers become paying customers.

Using PayPal at checkout is an option, and many businesses do it, however, if you want your customers to feel safe and you as an owner respected, you need to think outside of the box.

Making customers happy is ongoing and a hard task, but making checkout and paying processes seamless and hassle-free is the right way to start treating your customers the way you would want to be treated.

Offer Several Payment Options

I use my PayPal account for only a few sites where I’ve been a customer for more than ten years, as I don`t want to use that account for other sites where I`m a first-time buyer.

If you have customers like me, you will lose your business because you offer only payment through PayPal.

For me, as a customer, it`s easy, as I will go to the next vendor ─ probably your competition ─ who has the same item but offers many other payment options where I can choose which one is best for me.

Even though we have talked in the previous post of the importance of having multiple payment options, people keep having only one. In the business world, that is equal to closing the doors to your business.

A majority of your customers expect a variety of payment options when arriving at the checkout page.

Millennials ─ Have you heard about them?

I hope you have because they are making 86% of the entire purchase revenue and they shop online, using cell phones. If you want to have a big piece of that hot revenue cake, make sure that you have many available options that can drive Millennials to your store.

No Account Required

I never purchase from a site that is asking to make an account or register before I shop, where then you need to verify your email and make sure that you add all the information or you can`t proceed.

It takes time, and I don`t think that I`m comfortable with leaving my address, phone number, etc. to some random site. This is definitely a no-no situation for me, and I will avoid this site.

Imagine me, who is older and already avoiding these kinds of checkouts, what do you think that the younger population will do?

According to a recent study, 38% of people have left their shopping cart because they didn’t want to create an account. That’s a lot of revenue cake that you are missing out on.

No Redirecting

I get nervous each time I get redirected to pay. I have experienced that 2 or 3 times before and never want to again. Although I have a credit card that I use for internet payments only, I get a terrible feeling each time, when this happens.

Redirecting customers away from your page is not only annoying to your customers ─ who now have to wait for new pages to load ─ it’s also less trustworthy.

Even though I get redirected to PayPal, I keep wondering if it is the real PayPal site or phishing? Is there a reason why the company is redirecting me to make payments on another website and not make payments on their own checkout page?

About 58% of consumers are dropping out of the checkout page due to concerns about payment security and never coming back to that web store.

Final Thoughts

You are putting a lot of time into thinking about your webstore, a store that is making you money and is the most significant source of revenue for you.

Hoverer, even though the look and design should be appealing and functional, business owners keep forgetting about security and convenience for the client and payment options.

The more payment options you have, the bigger revenue you will have.